Meet The Locals: HH Collective

Today we stopped by to have a chat with Preet Taneja the brains behind HH Collective an artistic and eclectic home decor business.
What inspired you to create your business and how did you motivate yourself to keep going when things were difficult?
My daughter Hazel Heer inspired me to create my business, as the drive to be able to work as well as watch her grow was a big motivator for me. I never wanted to continue a 9-5 for someone else, when I could build a 9-5 on my terms which allows me the flexibility and time my daughter needs. These factors keep me going during the difficult times that all businesses face at the initial stage.

When did you start your business?
I started consulting 5 years ago, however, I started HH Collective my product line May this year (2019).

How many hours a week would you typically work on your business?
There is no end to the number of hours I spend on my business. I live and breathe it at the moment - at least 50 hours a week. 

What is your elevator pitch? – how would you best describe what you do in 30 seconds or less?
A style guide, a creator of spaces and a visionary of all things interior and exterior in the home and décor space. 
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Comparing your business from when you started to now, what has been the main thing that allowed you to expand your business (How did you go from day 1 to where you are today)?

Persistence and always believing in myself. No job is too big or too small for me and I am not afraid to put myself out there. I have learnt you have to be the marketer, the salesperson, the accountant and the very underpaid warehouse manager to get off the ground. 

What is your workday like?
I put my daughter first always. I spend my morning with my daughter, drop her off the family daycare, get on the road, see the people I need to, sit at my favourite café, smash out my emails and go get my daughter again :)
I do everything on my own at the moment, but I prefer it for now as I can control the ins and outs of my business. 
Looking back, what could you of done sooner to have got to that point quicker?
Left my job! I wish I stopped worrying about my mortgage and a stable income. I wish I took this leap years ago, but I do not regret a thing, as I have learnt SO much from working since I was 16. 

What should other entrepreneurs reading this interview – be focusing on to expand their business?
Focus on your end goal and why you are doing what you are doing. Talk to people and do not hide behind your emails. Have a face to face conversation with your clients and build long term and fruitful relationships - this will bring you customer retention and word of mouth which we all know is the cheapest and most valuable marketing one can do. 

What do you consider the main differences between those people who have been successful in your industry and those who have failed?
Consistency and goal. I feel like a lot of people panic and start to sell anything and everything in my industry in times of struggle. They sell themselves short and forget what their brand stands for. When you do this, people smell your fear and you lose credibility. So, stand for what you believe in because people see through you!

What’s the best piece of business advice you’ve ever been given?
Believe in the core values of your business and stick to them. 

What’s the most common rookie mistake when it comes to starting a business?
Not knowing when to say no. Just because you are new doesn't mean you should undervalue your services. 

What has been your biggest business mistake and what did you learn from it?
Sitting on stock! I used to design and purchase large amounts of stock and sat on it until they eventually sold. Now I know how to better manage my cash flow and orders. 

What Book Are You Currently Reading? (Entrepreneurial, Business, Marketing, Blogging related). If you’re not currently reading a book, just name the last one you did read.
Gary Vee podcast is my go-to! That man is so real and I love people that are straight to the point and know their sh**

What Has Been Your Best Business Purchase?
A MAC! Believe it or not, I used an HP for ages, but the quality my MAC gives me for presentations is less to none. 

What’s your favourite business resources?
My handy phone - I am a bit old school and use my phone for almost all my business activity. 

Who is your Biggest Inspiration?
My mother. She raised all 3 of us children and never complained for a second for not being able to live her dreams. She inspires me to raise beautiful kids and live my dream alongside.

What advice would you give other entrepreneurs starting out?
Keep going. It's not easy, but persistence is everything. 

What’s next for you?
I want to fill and design homes with all HH Collective product and to do this - I am going to be opening a design studio and showroom soon (watch this space).

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You can find more information about HH Collective on their Instagram & Facebook page.